5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]

5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]

As we head towards the conclude of 2022, it is time to seem back again at examples of brands that have productively “newsjacked” a pattern.

marketer researching trending topics of 2022

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In this posting, we’ll cover some of the top rated trending subjects of the 12 months and the brand names that took them on.

1. Popeyes

In late September, artist Rihanna announced through Instagram that she would be doing at the Superbowl.

The image, which confirmed previously speculations of the singer’s participation, speedily created its rounds.

Throwing away no time, Popeyes then shared its own edition of the popular picture just one particular day later on.

Popeyes is a person of the couple makes that executed this newsjacking the right way (and legally). Several models wanting to soar on this information took a wonderful lawful threat.

As an alternative of subsequent Popeyes direct, which replicated Rihanna’s picture with its have products and hand product, many basically Photoshopped their solutions into the artist’s arms.

This could be viewed as copyright infringement, as the recreation of the picture in this way is regarded as by-product get the job done and necessitates explicit authorization from the copyright holder.

Secondly, it can also violate the artist’s appropriate of publicity, as their likeness is made use of in a way they have not agreed to.

Is this probably to escalate? Almost certainly not as it serves as supplemental publicity for the NFL and Rihanna. Even so, in one more scenario, it could. The lawful outcomes are merely not really worth the short-term increase in get to or engagement.

The crucial takeaway in this article is that when newsjacking, it’s still important to overview the pattern ahead of leaping in to make certain you are not putting your brand name at danger.

2. Lay’s

The actuality Tv set competitiveness demonstrate Massive Brother is not the place you’d hope to see Lay’s ad. But when 1 contestant confirmed a love for Lay’s chips, the brand name started out shouting out the contest on its Twitter account.

Brands leverage trending topics: lay's food brand

This certain contestant, and subsequent winner Taylor Hale, grow to be just one of the most well-known faces of the franchise due to the bullying she faced in the property. With numerous People in america rallying close to her to exhibit their help, Lay’s also joined in.

Judging by Lay’s new Tweets, their posts on Hale gained them above 50x more engagement than they normally get on the system.

After Hale was introduced as the winner, the manufacturer also contacted her – seemingly for a likely partnership.

This is a wonderful example of how a model can leverage a seemingly trivial situation and flip it into some thing distinctive.


Remember when Wordle has us all agonizing in excess of five-letter text? Effectively, LEGO capitalized on that excitement and joined in – in LEGO manner, of training course.

A little something like this is so basic still can be exceptionally effective. Due to the fact the position of newsjacking is not automatically to get profits, but instead to improve your attain, get engagement, and join with your viewers.

When you assume of it this way, it’s a great deal simpler to leverage.

4. Norwegian Cruise Line

The dialogue close to NFTs began getting steam in January 2021 and peaked a single calendar year later in January of this year, according to Google Developments,

Considering the fact that then, models have been scrambling to both of those realize what it is and how they can use NFTs for marketing and advertising.

NCL took the leap by leveraging the buzz all over NFTs to announce its new cruise line. They released a assortment of 6 NFT artwork pieces available for auction that depict the new cruise line at sea.

how brands leverage trending topics in 2022: norwegian cruise line NFTs

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In accordance to a press launch, the winner of the auction will also win a place on 1 of the ship’s inaugural voyages.

5. K18

BeReal has made a big splash this year as the far better, extra genuine variation of Instagram.

As a speedy refresher, the strategy powering BeReal is basic: At some point just about every working day, customers are prompted to share a photo of by themselves in genuine-time employing equally front and again cameras.

There are no pre-taken images allowed and when you miss the two-moment countdown, that is it.

The strategy is really intriguing and has garnered the consideration of numerous buyers as well as makes.

The thing is, lots of makes are however unsure how to use the system. Not K18 although.

Joining models like Chipotle, E.L.F, and Rare Elegance, K18 is a person of the handful of manufacturers that are discovering this system.

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For the reason that spontaneity is required, it tends to make it hard for models to increase composition to their BeReal approach. Nevertheless, K18 has taken this as an opportunity to build neighborhood and acquire end users driving the scenes.

The takeaway here is that not each platform will make it possible for the exact strategy. Having some versatility will give you extra space to examine these developments as they arrive.

Traits come and go – the important is recognizing which kinds to sign up for and which kinds to skip. On the other hand, when accomplished suitable, they can receive you a more powerful group, extra engagement, and extra attain.

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